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SEO and Digital Marketing insight that is simple, digestible actionable.

From Andrew Laws Associates Ltd and guests.

Dec 18, 2020

When developing any new asset for a business, not just tech assets, it’s important to think about what the end product will look like. However, sometimes it’s actually very difficult to identify what the end product will look like. A project that starts off looking one way can end up looking very different. The big muddy bit in the middle, between the start and the end of a project is traditionally a very challenging place for both the client and the developer.

In this episode of Internet Marketing for Humans, we talk to Ken Ng from Honeytree International and discuss the importance of scoping, the three Cs of scoping and Ken shares his vision for using scoping as a safety net.